Instead of following Marvel, DC has different and different directions to make its mark.
Since 2008, Marvel Studios released a series of hugely successful superhero blockbusters. With a breakthrough money-making formula, it is to release many films about individual superheroes first, then gather them in a big blockbuster. Marvel's film universe dominates the globe, launching a box office whenever any product comes out.
This successful learning, the big rival of Marvel in the comic industry is DC also quickly started building its film universe. Starting from here, fierce competitions between the two superheroes became more vicious and more intense than ever before, and neither side would yield to any party in the battle to affirm their brand.
The unforgiving confrontation of two superhero world giants
The unhealthy competition between Marvel and DC companies has been around since the 1960s when Stan Lee of Marvel next to the DC in his comics. In 2002, Marvel editor Joe Quesada bluntly criticized DC for being too poor to own iconic superheroes like Superman and Batman but failed to find success on the big screen.
From the 1980s until the end of the 20th century, DC Comics prevailed with superstores like Superman (1978), Batman (1989), Batman and Robin (1997). But later, Marvel caught up quickly and gradually took the throne in DC numbers.
Not only on cinema but Marvel also created more versions of novels, comics, TV shows to expand coverage. Marvel's films revolve around unique protagonists, with different extraordinary personalities and abilities, then linking these characters to The Avengers. Along with the franchise story, this makes Marvel characters always loyal fans that DC does not have.
Therefore, Warner Bros. Fears of their A-class superhero squad being overrun by Marvel's B-class character in Thor: Ragnarok.
After all, this worry came true. Although bringing together top superheroes including Batman, Superman, Wonder Woman, Aquaman, Flash and Cyborg with stars Ben Affleck, Henry Cavill, Gal Gadot, Ezra Miller, Jason Momoa, Amber Heard, Amy Adams and JK Simmons, but the Justice League opened just $ 96 million - the lowest of the year for DC. Thor: Ragnarok costs only 180 million USD but has collected nearly 800 million USD worldwide in 3 weeks.
The competition between the two film universes became even more intense as DC Comics successfully enticed the author Brian Michael Bendis to leave Marvel - where he spent 17 years working with the most popular movies like Ultimate Spider-Mann and The Avengers.
Marvel's leadership was surprised by this "betrayal." And Reed Tucker, the author of Slugfest, recorded the fierce competition between Marvel and DC: "I was shocked to think he would never leave Marvel."
In recent years, the explosion of social networks has created a wide-open space for Marvel and DC fans to criticize each other. A lot of bitter controversies erupted every time there was news of the two new blockbusters, contributing to sparking the battle right from the first steps of preparation.
However, it is clear that in the present time, Marvel is a more dominant party, possessing potent "bombs" in superheroes. And DC is still working hard every day to find a way to overcome his rivalry.
Will DC catch up with Marvel?
DC once reigned supreme and made a big sound with Christopher Nolan's trilogy of the Dark Knight film. However, later works like Man of Steel, Batman v Superman, Suicide Squad, and Justice League did not meet expectations.
Many opinions suggest that the cause comes from the fact that Marvel influences DC. Homogeneity in Marvel comics is the key for them to link dozens of movies, dozens of characters in a movie universe. DC is not like that. However, they still tried to bundle their superhero movies into the framework.
After Batman's success in creating a gloomy, gloomy, DC atmosphere that applied it to other superhero productions like Superman, Wonder Woman was reluctant, inappropriate, making it difficult for audiences. Feel.
Also, the rush to compete with Marvel made Warner Bros., the maker. Burning stage, not producing original superhero movies that immediately introduced the big group. This makes many audiences not fully understand the power, the ability of each superhero when they merge do not achieve the expected effect.
After the disappointing performances of Batman v Superman, Suicide Squad and Justice League, DC finally focused more on independent films. Aquaman (12/2018), Shazam! (April 2019) And Wonder Woman 1984 (November 2019) are all single superhero films. Brighter colors, humor, and humane meaning are conveyed in more work, and DC began to transform and create impressive successes.
Aquaman became the first DC film to surpass the $ 1 billion mark at the box office and Shazam! is one of the most positive reviews of critics. More importantly, these works fit the ability and vision of those who hold it. Viewers can feel James Wan's fingerprints printed throughout Aquaman, and Daniel F. Sandberg blew a new wind into Shazam! With funny and mixed horror elements.
DC's upcoming works also promise a lot of exciting things. The Joker project by Joaquin Phoenix brings a lot of curiosity to viewers. Instead of building a unique movie universe like Marvel, this is a move that shows DC will expand into many other films, each in its world.
Robert Pattinson confirmed his position as DC's new Batman, showing their efforts in testing new directions. In the current reverse trend, Batman is a safe choice, and Robert Pattinson is the most suitable test. They expect to regain glory and create a classic that can rival the 2008 work.
With new efforts and new directions, DC is pulling the balance of battle with Marvel to become more balanced, creating its values, instead of Marvel's learning and copying as before. The war between DC and Marvel is sure to continue for a long time, in the direction of more and more severe.