Users on social media are spending more time watching videos. Social networking platforms also want to extend this trend by supporting video content, as it helps users engage in their platform longer than any other type of media. Therefore, the algorithmic favor of the video is a great opportunity to bring their brand to a large audience. But creating a video to attract users on social networks can also be difficult. We will immediately share some important factors that can help you create the best videos for social media.
1) Create a video that catches the eye
Social networking platforms such as Youtube, Instagram, and Facebook all feature automatic video playback. Social users tend to surf videos when they're scrolling. Therefore, you need to make the most of the auto-play feature on most platforms by focusing on getting the audience's attention right from the first seconds of the video. You need to create an attraction for your video with audio, images or catch catcher trends, ...
2) Review your video size
Most people will watch videos on mobile phones, so don't create graphics and text that's too hard to read on the small screen. You need to consider the size of your video. Two types of square videos and vertical videos are more suitable for people to see on their smartphones because most people will not expand videos to full screen. Using friendly sizes on mobile devices such as smartphones is one of the key keys to making videos more socially friendly.
3) Make video as short as possible
Different platforms have different time requirements, but even on platforms that allow video to be quite long, users will often watch a video shorter than 4 minutes. But video platforms like YouTube really want to keep users on the platform longer. In fact, YouTube tends to support videos about 16 minutes long. However, with a longer amount of time, you need to invest more in both content and form to attract your audience.
But if your focus is on interacting with the first social platforms like Facebook with a favorite algorithm for videos people join and share, then you might want to focus on making your videos as short as possible. The better.
If it is Facebook, the videos can be as long as you want, but the videos that work well will usually last about 4 minutes. If it's Twitter, make the video as short and sharp as possible. On Instagram platform, the appropriate video time is 60 seconds.
4) Designed for viewing when mute
Many people will probably watch your video with sound off rather than on. Consider this when deciding what to display. Videos on social networks, such as YouTube, will not automatically display audio until customers turn on the video. So in order for customers to be attracted to your video even if they have not turned on the language or made it convenient for them, your video should make sure there is an option for the annotation so that viewers can rate what You are talking about anytime when the sound is turned off.