Introduction to PubNX

Vertoz launches two new business verticals, ZKraft and PubNX

PubNX’s Supply-Side Platform (SSP) focuses on yielding the maximum revenue for publishers by connecting them to the direct demand, best DSPs, ad exchanges and networks across the globe

Vertoz, a programmatic ad-tech and digital media company, has announced the launch of two new business verticals — ZKraft and PubNX. In addition, it also announced the incorporation of artificial intelligence (AI) and machine learning (ML) to its proprietary programmatic advertising platform, Ingenious Plex.

With Zkraft, Vertoz will offer marketers engaging marketing solutions by adding augmented reality (AR) and virtual reality (VR). It will also focus on providing 360-degree digital advertising solutions for brands and agencies, keeping ad-tech at its centre. It will enable advertisers to boost customer engagement by offering highly immersive real-time experiences.

PubNX, being the new publisher-centric arm for Vertoz, will look at providing advanced techniques like multi-format out-stream ad units and server-side header bidding, along with other solutions that will help publishers boost their revenues.

Vertoz is further strengthening the scope of its current offerings by introducing cutting-edge technologies like AI and ML to enhance the performance of its programmatic platform.

Founded in 2012, Vertoz was created by brothers Ashish and Hiren Shah. Today, the brothers and their team of experienced Account Specialists and AdOps professionals create custom revenue generating solutions for clients around the world. Vertoz has its offices in New York, San Francisco, London, Dubai and Mumbai.

PubNX overall rating: 4.5 out of 5

What We Like: Personalized attention from a company dedicated to understanding individual publisher needs. Highly knowledgeable and dedicated staff. PubNX comes across as a global company, hence they are easily accessible for all the clients, irrespective of the location.

What We Don’t Like: High degree of user customization does get a bit technical at times. There is a learning curve regarding the self-serve platform.

Advertising & Offers

Advertising Types: Publishers can use all common formats including Display, Mobile and Video

Offer Types: CPM, Display, Innovative Rich Media Ads, Apps, Widgets

Tech Implementation

PubNX Tech Implementation Rating: 4 out of 5

Creating an Ad Unit: Website must first be submitted and approved by PubNX. This process usually takes one to two days. Ad creation is then done via the PubNX Dashboard. After creating the ad unit. Your account manager will review and approve Support is always available via your assigned Account Specialist through phone call, email or Skype.

Display Ad Unit Sizes Available: IAB standard banners include 300×250, 300×600, 336×280, 468×60, 120×600, 160×600, 728×90 and other standard IAB sizes for desktop & 300×50, 320×50, 300×250, 468×60 and the standard IAB sizes for mobile are pre-roll, mid-roll, post-roll and outstream for video.

Implementation Technology: HTML, JavaScript

Mobile Ad Units Available: No

Publisher Requirements

Publisher Terms: https://www.pubnx.com/master-service-agreement/

Traffic Minimum: None

Publisher Language Requirement: None

Publisher Prohibited Content: Websites which reference illicit practices or practices designed to shock human dignity; pornographic content including content with minors; promotion of crimes against people or places; sites which apologize for war crimes and crimes against humanity; content which promotes discrimination, hate or violence towards a person or towards a group of persons.

Publisher Reporting & Admin Control Panel

PubNX Publisher Reporting & Admin Control Panel Rating: 4 out of 5

Control Panel: The dashboard is intuitive with a clean design. You can manage your account, ads and transfer finances easily. In order to fully maximize your revenues, you’ll need to learn all of the options available from the dashboard. The ad specialist will be working on your account on a daily basis to optimize the placements for the best performance.

Reporting: The reporting section of the PubNX Dashboard is easy to use. The default display is set to show you the revenues and impressions for the current month. A custom date range can also be selected to view the reports of any dates desired. You are able to segment your reports by site or by individual ad unit. Reported metrics include ad impressions, eCPM, and estimated revenue. Data is updated once a day

Control Panel URL: https://console.pubnx.com/

PubNX Payments

Publishers are paid on a Net 60 term through either PayPal or a Wire Transfer. PayPal payment threshold is $100. Wire transfers have a threshold of $1,000. Pay-outs occur quickly. Because this is a U.S.-based company, transfers are much simpler for U.S. residents because the payment doesn’t cross borders.

PubNX Payment Rating: 5 out of 5

Publisher’s Share of Revenue: Variable

Payment Methods Available: PayPal, Wire Transfer

Account Help

PubNX Account Help: 4 out of 5

Personal Account Manager: Yes

Support Contact: https://www.pubnx.com/contact-us/

Knowledge Base URL: https://kb.pubnx.com/

Summary

  • PubNX Has a personal account manager
  • Advertising's fill rate is quite high. About 70%. The revenue is relatively stable, ecpm is about 0.3-0.6 $
  • Creating an ad unit requires approval
  • Net 60 payment is quite slow. However, it is not a problem

PubNX is an Ad Operation for good revenue. You can try it now